PIN ME

PIN ME A Business Card for the AI Era Business cards have remained largely unchanged for decades. In the AI era, sharing contact information has become easier than ever, but creating a memorable human connection has become increasingly difficult. PIN ME reimagines the traditional business card as an interactive, collectible experience. Inspired by the phrase “Ping me a message,” the project replaces Ping with Pin, transforming a digital expression into a physical interaction. Each business card features a removable enamel pin, encouraging recipients to keep, wear, and remember the connection rather than simply storing the card away.


PIN ME MESSAGE
A Business Card for the AI Era
In an age where AI can generate almost anything—from emails to introductions—making a memorable human connection has become more valuable than ever.
PIN ME reimagines the traditional business card as an interactive, collectible experience.
Instead of simply handing someone a piece of paper, each card includes a removable enamel pin. The recipient doesn’t just receive contact information—they receive something worth keeping.
The project combines arcade-inspired typography, collectible culture, and physical interaction to transform networking into a playful experience.

PLAYER 2 JOINED
Classic arcade games often displayed “PLAYER 2 JOINED” when another player inserted a coin and entered the game.
Here, networking is reimagined in the same way.
Receiving the card is not the end of the interaction.
It is the beginning of a collaboration.


Designed to Be Kept
Traditional business cards are often exchanged, glanced at, and forgotten.
PIN ME encourages the opposite.
Remove the pin.
Wear it.
Collect it.
Remember the person behind it.


Concept
Shangning Wang
Typography
Custom arcade-inspired lettering
Format
16pt Business Card
Interactive Element
Collectible Enamel Pin

Typography: Based on HWT Mardell, the lettering was extensively customized and transformed into a custom arcade-inspired type system designed specifically for this project.

↑Back to Top