Branding Strategy & Creative Direction: Shangning Wang, Jiayan He
Visual Communication Design: Jiayan He, Shangning Wang
PPPX Branding Strategy and Design (UNICEF)
PPPX The PPPX is a UNICEF's intranet site. It is the primary repository for programme guidance in UNICEF. The "PPP" stands for "Principle, policy and procedure" and the "X" blends the “M” of the former manual with the “W” of wikipedia, while evoking the concept of eXperiment and representing the eXpanded access to guidance the project provides. The Branding of PPPX develops a visual system and color coding to present the 6 elements of its content: Principles & Frameworks, Programme Design, Implementation, Monitoring, Reporting, Evaluation. Each element is symbolized by an icon and a color from the pallet.